站内查询
您现在的位置是:主页 > 银河棋牌手机版app > 黃金珠寶飾品消費乏力北京有門店5000元已算大單
黃金珠寶飾品消費乏力北京有門店5000元已算大單
2020-01-11 18:27  www.fxwindowfilm.com

  刚刚过去的2019年,对于黄金珠宝行业来说是非常重要、具有特殊意义的一年。业内有声音称,从2019年披露的相关上市公司的数据,和国家统计局关于黄金珠宝消费的数据来看,行业形势并不乐观,行业转型进入攻坚期。

Just past 2019, it is a very important and special year for the gold jewelry industry. According to the industry's voice, the industry's situation is not optimistic, and the transformation of the industry has entered a critical period, according to data from the relevant listed companies disclosed in 2019, and data from the National Bureau of Statistics on the consumption of gold jewelry.

  “从整年销售情况来看,我负责的几家门店销售额合计下降了30%。”近日,在北京负责六七家门店运营的某黄金品牌运营经理对《证券日报》记者表示,“行业颓势之下,我们给消费群体画像,画过之后发现,80后对黄金珠宝的消费欲望并不高,在中低端消费产品中,70后买家倾向于单价较高的黄金产品,90后偏向于彩金等设计时尚的低端产品。”

“In terms of sales for the full year, sales at several of the stores I'm responsible for have fallen by 30%." "Under the downturn of the industry, we painted a picture of the consumer group and found that the post-80s consumer appetite for gold jewelry was not high, and among the low- and middle-end consumer products, the post-70s buyers tended to have a higher unit price of gold products, and the post-90s tended to design low-end products such as color gold," the manager of a gold brand that operates six or seven stores in Beijing recently told the Securities Daily.

  “以前门店卖出1万元的单算是大单,现在5000元就算是大单了。”该运营经理向《证券日报》记者直言,总体来看,已经有加盟商感觉生意能够“打平”就不错了,不亏损就算是赢了。

The “store used to sell a $10,000 bill as a big one, but now $5,000 is a big one." The operations manager told reporters in the securities daily that, on the whole, some franchisees already feel that business can be "leveled" is good, no loss is even win.

  “去年以来,普通消费型黄金产品的确卖不动了,人们眼光变挑剔了,而且消费水平也没以前高了。”北京菜市口百货某品牌黄金销售柜台销售人员对《证券日报》记者表示,由于市场环境影响,2019年投资型黄金销量要明显好于配饰型黄金,很多设计普通、保值性不高的黄金饰品,虽然价格要更加优惠,但销量并不好。

“Since last year, the average consumer gold product really hasn't sold, people are becoming more discerning and the level of consumption is not as high as it used to be." Due to the impact of the market environment, investment gold sales in 2019 are significantly better than accessories gold, many of the design of ordinary, low-value gold jewelry, although the price is more favorable, but sales are not good, according to the securities daily.

  在记者去年年中曾到过的北京菜市口百货现场,虽然不是周末,但店内的购物顾客依然比去年年中时候要多了很多。上述销售人员表示,近两个月来,黄金的价格都在小幅上涨中,消费者买涨不买跌的心理促使很多人购买黄金消费品,而春节前又是黄金珠宝传统的消费旺季,所以今年顾客感觉比往年有增无减。

At the scene of the reporter's visit to the Beijing department store in the middle of last year, although it was not a weekend, there were still a lot more shoppers in the store than in the middle of last year. The salespeople said the price of gold had risen slightly in the last two months, and the consumer's psychology of buying or not buying has prompted many people to buy gold consumer goods, and it was the traditional peak season for gold jewelry before the Spring Festival, so customers felt more than usual this year.

  黄金销售区域的人流显得更加密集,尤其是实心黄金首饰的消费者驻足数量更多,有一位正在挑选首饰的消费者告诉记者,她关注到近期金价上涨,朋友也推荐买一些黄金饰品作为投资,但不愿意购买金条,于是退而求其次选择购买克重更大,保值性更高的实心黄金。

The flow of people in the gold sales area appears to be more dense, especially the solid gold jewelry consumers stopped more, a consumer who is choosing jewelry told reporters, she is concerned about the recent rise in gold prices, friends also recommended to buy some gold jewelry as an investment, but not willing to buy gold bars, so retreated to choose to buy more heavy, more valuable solid gold.

  不过某黄金饰品品牌销售人员却表示,整体上看,“现在消费者对黄金珠宝已经越来越理性了,投资型的珠宝和日常佩戴的珠宝区分也越来越清晰。”

But a gold jewelry brand salesman said overall,\" now consumers are becoming more rational about gold jewelry, and the distinction between investment jewelry and everyday jewelry is becoming clearer.\"

  对此,私募排排网基金经理夏风光对《证券日报》记者表示,虽然2019年是黄金消费大年,但和一般认知不同,黄金饰品消费和金价不完全是正相关,甚至是负相关,历史上多次出现黄金价格上涨,饰品消费量减少的情况,这是因为金价上涨后对消费有一定抑制作用。

In response, xia fengguang, a private equity fund manager, told the securities daily that while 2019 is a big year of gold consumption, unlike the general perception, gold jewelry consumption and gold prices are not entirely positive, or even negative, and that there have been many times in history when gold prices have risen and jewelry consumption has declined, which is due to a certain inhibition of consumption after the rise in gold prices.

  《证券日报》记者发现,在珠宝区域选购的人群并不多,年龄也更年轻化,大多数珠宝柜台将耀眼的贵重珠宝作为重要展示品,有店员告诉记者,曾经被钻戒占据的大半柜台,现在被更多的造型新颖、轻巧的配饰取代了。

The 《 Securities Daily found that fewer people were shopping in the jewelry area and younger, with most jewelry counters using dazzlingly expensive jewelry as an important display, and shop assistants told reporters that most of the counters once occupied by diamond rings were now replaced by more stylish, lightweight accessories.

  此外,某品牌钻戒门店负责人对记者表示,去年以来,钻戒订单以一克拉及以下的钻石为主,消费者对更贵重的钻石品类并不感冒,商家还会同时免费提供戒托和各种礼品进行促销。

In addition, the head of a brand of diamond ring store told reporters that since last year, diamond ring orders to one carat and less than diamond, consumers are not interested in more valuable diamond category, merchants will also provide free ring care and various gifts to promote.

  在位于崇文门商圈的新世界百货商场中,《证券日报》记者发现,在以主打珠宝设计款式新颖的某黄金珠宝品牌销售柜台旁,有一些消费者在挑选产品。但该销售人员告诉记者,“现在的年轻人对于大颗钻戒并不感冒,反而喜欢小巧精致的饰品型珠宝,它们的价格并不高,同时还能能够适应多种场合。”该销售人员进一步称。

In the new world department store in the Chongwenmen business district, the Securities Daily reporter found that some consumers were picking out their products next to the sales counter of a gold jewelry brand with a new design. But the salesman told reporters,\" today's young people do not like the big diamond ring, but like small and delicate jewelry, they are not expensive, but also can adapt to a variety of occasions.\" the sales staff further said.

  对此,夏风光分析认为,就珠宝行业而言,婚庆是主要的需要场景,去年结婚登记人口大幅下滑,行业影响呈现负面,同时整体经济环境也对珠宝行业造成一定程度拖累。(证券日报)

In this regard, summer fengguang analysis, as far as jewelry industry is concerned, wedding is the main need scene, last year marriage registration population fell sharply, industry impact is negative, and the overall economic environment also caused a certain degree of drag on the jewelry industry. (Securities Daily)